![]() ![]() Now, Moon Juice includes three shops, a range of supplements and skincare, a cookbook and a just-released manual filled with wellness tips and easy recipes featuring adaptogens (natural ingredients said to help the body cope with stress), which Bacon uses to optimize beauty, brain, spirit, sex and sleep. "It makes me angry," she said, "that they're able to make money off of misleading people." You can read our full story here: Moon Juice prides itself on being a Goop-esque company.Ten years ago, Amanda Chantal Bacon founded Cali-favourite brand Moon Juice, then a humble juice bar in Venice Beach selling healthy snacks and other beauty and wellness elixirs. "I think people want to pay a premium for good stuff because they think it's coming from a good place."īut she says when you look harder, the facade crumbles. "People buy into Moon Juice because they believe in the purity of it, the equity of it, the environmental stewardship of it," Sloat said. ![]() After an internal investigation, Moon Juice management told the employee they were "not able to substantiate your allegations." The manager was later promoted. On one occasion, an employee emailed Bacon about a store manager who she said made racist comments. And despite Moon Juice's proclamations of inclusivity, some former employees said they were subject to racist comments from colleagues that management failed to address. Some questioned Moon Juice's lack of transparency about the sourcing of its ingredients. They say Moon Juice tried to present its shop employees, referred to as trained alchemists, as having some sort of expertise about supplements, despite inadequate training and near-minimum-wage pay. In January, Moon Juice secured $7 million in Series C funding from True Beauty Ventures, a firm that invests in beauty startups.Īt the helm of Moon Juice is its founder, Amanda Chantal Bacon, who starts her day with a 23-minute breath set, has an at-home infrared sauna, and is second only to Goop's Gwyneth Paltrow in the world of wealthy, white wellness goddesses.īut some former employees say Moon Juice's practices have long been in contrast with its do-good ethos, leaving staffers struggling with what they see as blatant hypocrisy. When the company expanded into the beauty sphere in 2018, products like its Cosmic Cream moisturizer and Acid Potion exfoliator were touted as "magic potions" and "clean" alternatives to mainstream beauty brands. ![]() Its " trained alchemists" can blend you a smoothie spiked with Brain Dust, or any other dust of your choosing, at one of its two Los Angeles stores. Moon Juice, which didn't return requests for comment, advertises itself as a virtuous wellness company whose products - which include $38 jars of Sex Dust and $30 bags of activated cashews - are of the highest quality and sourced sustainably and transparently. But actually, it's just all going in the trash." "Look at how pure and how wholesome and how sustainable we are and all these things. "It's like a microcosm of all these other problems," Sloat said. These days, the Venice store has no compost bin at all, a current employee said. Instead, store employees would toss the "compost" into a garbage bin out back, according to three former employees who worked at Moon Juice as recently as last year. There's just one snag: Moon Juice didn't pay for a composting service.
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